TELUS Spark

I redesigned the “Plan Your Visit” pages so that what a visitor needs most comes first. Hours, prices, parking and accessibility sit at the top, where people expect them. Supporting detail is one scroll down. Everything niche moves out of the way.

A review of the existing site and of comparable museums showed what was broken. A card sort with five visitors pointed to a new order: enough people to see a pattern, not to prove one. Two rounds of usability testing, on a rough prototype and then a finished one, showed it held up before I called it done.

The design problem was how much to show on a small screen: enough that visitors feel oriented, not so much that they feel lost. The answer was five groups at the top, and control over how much detail to open.