The information visitors need most was the hardest to find.
I redesigned the “Plan Your Visit” experience around a three-layer structure that orders content by how much a visitor actually needs it. The essentials, hours, pricing, parking, accessibility, sit at the top where people expect them, supporting detail is one scroll down, and niche content moves out of the way. A heuristic evaluation and competitor analysis established what was broken, a card sort with five participants shaped the structure, and two rounds of usability testing on low- and high-fidelity prototypes confirmed it before it was called done.
The design problem was managing density on a small screen: showing enough that visitors feel oriented, not so much that they feel lost. The answer was limiting the top of the page to five groups and giving people control over how much detail they reveal.
Role
UX Designer & Researcher
Duration
Coming soon
Tools
01 / 06
What I set out to learn here, how I chose where to look, and what surprised me.
Image coming soon
What the image shows, and why it mattered at this point in the work.
The finding, with one concrete example rather than a summary of several.
02 / 06
What I decided the real problem was, and what I chose not to solve.
Image coming soon
What the image shows, and why it mattered at this point in the work.
The reframe, and the neighbouring problem I deliberately left alone.
03 / 06
What I considered, and what I rejected.
Image coming soon
What the image shows, and why it mattered at this point in the work.
The option I killed and the reason, which is worth more than the one I kept.
04 / 06
What I built, and the hard calls inside it.
Image coming soon
What the image shows, and why it mattered at this point in the work.
The decision that was difficult, and what I gave up to make it.
05 / 06
Who used it, and what broke.
Image coming soon
What the image shows, and why it mattered at this point in the work.
What changed because of it. If nobody used it, what I would test first and why.
06 / 06
What shipped, and what comes next.
Image coming soon
What the image shows, and why it mattered at this point in the work.
Where the work got to, and the question it leaves open.